The Power of User-generated Content in B2B Marketing
93% of customers turn to online reviews before making a purchase decision. Why? Because they trust other people more than your […]
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B2B Marketing
The Role of Podcasts in B2B Marketing: Opportunities and Best Practices
There are a ton of things that go behind creating an effective B2B marketing strategy – an engaging blog, regular email campaigns,
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The Power of Emotion in B2B Marketing: How to Connect with Your Audience
Have you ever come across a brand video or a product ad that made you feel things? Not only did
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Powerful Strategies to Boost Business Growth
Given the competitive and dynamic business environment, businesses need to grow and constantly evolve to survive. Unfortunately, though many companies
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The Role of Chatbots in B2B Marketing: Opportunities and Challenges
This is the era of digitalization and customer experience. The customers that were previously relying on sales reps to help
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B2B Lead Nurturing Guide: Proven Strategies for Boosting Conversions
Are you at the top of your lead generation game but failing to close as many deals? Maybe your lead
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How to Boost B2B Marketing Efforts Through Customer Segmentation?
A one-to-many marketing campaign will do you no good in today’s B2B landscape. That’s because buying decisions aren’t made by
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Top B2B Marketing Strategies to Boost Your ROI
For about 30% of B2B marketers, measuring the ROI of their marketing efforts has turned out to be the biggest
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Choosing The Best B2B Data Provider in 2023
B2B data providers can take a lot off your plate. They provide purchase-ready datasets you can pump into your data-driven
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13 Types of Targeted Mailing Lists Every Marketer Must Know About
While running an email marketing campaign, you do not want your message to land in front of the wrong person.
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