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|Usage & Attitude Research
|Take stock of the market, uncover gaps in what is being offered & what is expected, reposition the product, establish your database based on past /present behavior and identify changes in usage behavior.
|Understand your competitors’ profiles, build brand health monitoring programs, develop new strategies and obtain comparative and SWOT analysis.
|Concepts & Products Test
|Test prototypes of product or concept, support decision making, analyze financial impact, develop insights delivered by the test and make decisions enabled by these insights.
|Develop initial & final ad design, conduct a concept & ad testing, identify ad campaign focus and improve ad campaign ROI.
|Brand Evaluation Research
|Get to the DNA of your brand
|Understand the need of the strategy and objectives. Identify the mode of communication and find the best mix of channels to distribute. Implement & monitor the impact to improve performance.
|Market Entry Assessment
|Get to know the market you wish to enter. Find out the market size, market needs and promote it relevantly to improve market penetration.
|Suitable for those who wish to introduce an existing product or concept in a new market. Understand the opportunities and market share, to support strategic decision making.
|Track your brand and customer preferences. Understand the product / brand penetration and awareness. Gain a comparative and competitive analysis report to re-work your brand strategy, to increase the market share.
|Find out the optimum price point for your product, verify pricing assumptions, understand the trade-off and optimum price point. Adapt the new price to maximize profits.
|Identify areas of opportunity of potential prospects for future growth. Understand the acquisition size & brand share. Gain result oriented reactions.
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