The tech market is evolving and so is the tech buying process. The digitization of information, content and processes is completely transforming the technology buying process. If you are an IT Marketer, then you need to comprehend the entire long and complex IT buying cycle in order to successfully engage new prospects, serve your customers and establish long-term loyalty.
This research study can be useful for all IT marketers who are pitching for IT Buyers. It highlights the importance of the tech marketing process that runs beyond initial engagement, continues long after the sale, and repeats when it’s time for customers’ to renew. This study also outlines some other aspects related to the latest technologies that are of interest to the IT marketers and IT Buyers.