Email Design Tips to Boost Your Open Rates

The proliferation of social media and the rise of cognitive technologies have led many to believe that emails as a marketing strategy have become outdated. And that’s a misconception, because there are things that get better with age. And email marketing is certainly one of them.

With a return of $44 on investment for every $1 spent, email marketing is still the most efficient and direct method of reaching out to prospects in your B2B email lists.

Despite all the benefits, however, it is also true that most of the sales and marketing emails end up in the trash folder. And the marketers of such emails often spread the word of diminishing popularity, or better replacements of emails. After all, “a bad carpenter quarrels with his tools!”

For many marketers, email is a challenging medium to master. Numerous factors influence the success or failure of an email campaign, from subject lines to send times, and from layout design to performance on several devices. Anything falling apart will not only render your emails ineffective, but also shrink your otherwise accurate email lists.

We've, therefore, crafted the infographic to assist marketers in quickly designing successful email campaigns, and boost open rates by focusing on a number of best practices.

Infographic Content:

Email Marketing Works, And Works Wonders

According to Statista, each day of 2025 will witness 376.4 billion emails sent and received worldwide, a consistent increase from 306.4 billion in 2020.

Pursue a Great Email Design To

• Grab Attention
• Personalize Content
• Stay Consistent
• Track Metrics/KPIs
• Save Time

Email Design Best Practices

1. A Catchy Subject Line

47% of marketers test different email subject lines to improve their emails.

• Keep it short & simple, yet effective
• Provide value to motivate recipients to open & read the email
• Summarize the email in it

2. Visuals

Visuals increase the willingness to read by 80%.

Visuals can be:

• Videos
• GIFs
• Images
• Graphics
• Animations

Break up the email content with visuals for a better experience
Have a mix of different types of visuals in your email campaign
Repurpose one visual content on several marketing media

3. Alt Text

Alt Texts are compulsory for Americans with Disabilities Act (ADA) Compliance.

• Describer the visuals in short & concise words
• Do not include unnecessary details
• Do not make it ambiguous trying to use catchy words

4. Mobile Responsiveness

59% Millennials & 67% Generation Z check email on their smartphones.

• Design the email keeping mobile-first approach
• Keep a single call-to-action (CTA) button
• Use optimized images for ease of viewing

5. An Organized Layout

A cluttered email increases the unsubscriber rate.

• Craft your layout with UX in mind
• Leave white spaces strategically
• Organize text & visuals for easy navigation & consumption

6. Personalized Dynamic Content

Personalization improves open rates by 26%.

• Tailor email content based on recipients’ profile
• Create dynamic content leveraging demographics & firmographics

7. Optimized Footer

Federal Trade Commission & CAN-SPAM Act mandates adding the “Unsubscribe” button.

• Make your footer useful & compelling for your readers
• Add Unsubscribe Link, Social Media Links, Company Name, & Company Address in the footer

"With these email design best practices, impress your subscribers and enhance your customer acquisition, retention, and ROI to your satisfaction."

Source: Statista, HubSpot, NeoMam, Campaign Monitor, Omnisend, Sendinblue.

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